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One of the Patriots most prominent sponsors is Dunkin' Donuts, the notable pastry producer in the Northeast. Their chief rival, a southern staple, Krispy Kreme, fired a shot across the bow of New England on Wednesday morning.

With the hot (air) takes flowing on the Patriots and Deflategate after the NFL found 11 of 12 AFC Championship game footballs were not properly inflated, the social-media managers at Krispy Kreme struck gold. 

Look! They're little footballs

Dunkin' vs. Krispy is getting intense. (Getty Images)