LOOK: Cam Newton's custom 'dabbing' cleats for Thanksgiving

Newton is leaning into the "controversy" surrounding the celebratory dance.

By Jared Dubin

Nov 26, 2015 at 4:15 pm ET • 1 min read

Unless you have been living under a rock, you have likely heard at least something about "dabbing," the celebratory dance sweeping the nation -- or at least the Carolina Panthers.

Cam Newton has been doing it at every opportunity -- and there have been a lot of opportunities because nobody can keep him out of the end zone. He held a "dabbing" contest for local kids earlier this week, too.

Cam Newton is putting on a dab contest at his annual Thanksgiving Jam feeding 900 CLT kids pic.twitter.com/VQDgpZD29I
— Jonathan Jones (@jjones9) November 23, 2015

Panthers head coach Ron Rivera even got in on the fun.

Dab On Them, Coach!
Posted by Carolina Panthers on Sunday, November 22, 2015

It's fun! Capitalizing on all the attention around his new signature dance, Newton will apparently wear these custom "dabbing" cleats for the Panthers' Thanksgiving game against the Dallas Cowboys.

Cam Newton will reportedly wear customized 'Dabbing' cleats vs. Cowboys https://t.co/sXQloPiabK pic.twitter.com/aYEAIg1amN
— Bleacher Report (@BleacherReport) November 26, 2015

Maybe he's just trying to keep pace with Cowboys receiver Dez Bryant, who's rocking these custom Jordan XII's to match Dallas' color rush jerseys.