LOOK: Pictures emerge of Cowboys' locker room, 'The Star,' at new practice facility
You won't believe this, but Jerry Jones did something extravagant and awesome
By
Will Brinson
•
1 min read
This might be difficult to believe, but Jerry Jones built a new football structure that is both extravagant and awesome. Not content with just having AT&T Stadium in Arlington, a facility that is somehow nearly a decade old now, the Cowboys owner and general manager also is closing in the final creation of the Ford Center, a 510,000-square foot world headquarters for the team.
The facility is going to cost more money than the actual stadium, but that's because it will also feature a stadium, a 12,000-seat indoor stadium where Frisco ISD football games will be played.
And the locker rooms, well, they're pretty nice and very much Texas-centric.
Once you get inside, it's pretty clear that there's a theme developing here.
Yes, that theme is "Texas."
Now, it is a bit over the top in it's Lone Star Stateliness. But remember, we're talking about a ton of high school football players who are going to hang out here. It is going to blow their minds.
And it's good for the #brands, according to Jerry Jones Jr., who serves as executive vice president and chief sales and marketing officer of the Cowboys.
"As the Dallas Cowboys, our team sponsors are a key lifeline for the sustainability of our franchise," Jones Jr. said. "When you set out to build a world-class facility, you attract world-class partners. The Star will allow these partners to activate their brand with us in ways never before seen in professional sports, let alone at the high school level. Ford, Nike, the Texas Lottery, Whataburger and Panasonic all played a role in elevating this facility to provide an unforgettable experience for the students of Frisco Independent School District."
The eight Frisco ISD teams will play in a quadruple-header on Aug. 27, with every single team outfitted in wearing Nike Mach Speed uniforms in their team colors.
Pretty decent little afternoon for those youngsters, and a glimpse into how the Cowboys are going to keep investing big cash into the team's facilities.
