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Last Friday, a Ruth's Chris Steak House in Ann Arbor, Michigan, announced a promotion tied to the Michigan-Rutgers game. Whatever the margin of victory in Saturday's game, that would be the percentage taken off bills at the restaurant. They called it the "Score Big" promotion, set it up for Sunday through Thursday, and used an example of customers getting 20 percent off if the Wolverines won by 20.

Well, the Wolverines didn't win by just 20; they won 78-0.

The 78 percent off markdown, which was actually capped at 50 percent due to rules of the promotion, has led to a frenzy at the steak house, and even Michigan coach Jim Harbaugh had to drop in to cash in on the deal.

Here is below enjoying his steak next to a large glass of milk, because that's exactly what you'd expect from this moment.

Harbaugh also has definite opinions on milk. Once, during an appearance on "The Dan Patrick Show," Harbaugh admitted to his dismay that trainers and players convinced him to allow 2 percent milk as an option. When Patrick told Harbaugh that Ohio State coach Urban Meyer drinks 1 percent milk, he replied, "We refuse to drink the candy-ass skim milk or the 1 percent. We refuse. We won't have any of that."

And Harbaugh's initial love of milk was truly revealed back in November 2015 when, on his radio show, he said the following in succession. "I take a vitamin every day. It's called a steak. ... I truly believe the No. 1 natural steroid is sleep, and the No. 2 natural steroid is milk, whole milk. Three would be water. Four would be steak. [Steak] ... it goes with everything."