UConn women's basketball star Paige Bueckers has signed an NIL deal with Nike, the company announced on Wednesday. She will be part of the campaign promoting Nike's new G.T. Hustle 2 sneakers this season.
"I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish together on and off the court."
There’s no cutting corners on the path to greatness, so you better give your all 👊— Nike Basketball (@nikebasketball) September 6, 2023
For @paigebueckers1, leaving everything on the floor starts with the Nike G.T. Hustle 2 🐾
Designed with the pinnacle of Nike Basketball technology, so you can outlast all opponents, and Be… pic.twitter.com/MCgedUNX2s
The G.T. Hustle 2, part of Nike's "Greater Than" series, feature a full-length Cushlon foam underfoot for comfort when running, as well as molded insoles. Nike says the shoes are designed to help "channel your inner two-way dog and run laps around the other team." It's only fitting the company has enlisted one of the most well-known UConn Huskies.
Bueckers' NIL portfolio is an impressive one as it includes other big companies such as Gatorade, Crocs and Bose, among others.
Her basketball career has had a lot of ups and downs, but there is no doubt Bueckers is one of the most recognizable names in college athletics. After an outstanding 2020-21 season, Bueckers became the first freshman to earn the Wooden Award, Naismith Trophy, AP Player of the Year and USBWA Player of the Year altogether.
Bueckers' sophomore year was a rollercoaster, as she had some good moments but also dealt with her first major injury -- she eventually underwent surgery for an anterior tibial plateau fracture and a lateral meniscus tear on her left leg. Her junior season was going to be a comeback year, but Bueckers tore her ACL in the summer and missed the entire 2022-23 campaign.
Fortunately for UConn fans, Bueckers has been cleared for the upcoming season and knows exactly what shoes she'll be wearing on the court.