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The European Tour has no rival when it comes to marketing its own product. The latest proof of that is this incredible video in which the Tour planted a purposefully-awkward reporter on the first tee at the Abu Dhabi HSBC Championship to talk to a variety of golfers about all kinds of bizarre things.

He calls Dustin Johnson "Zach." He calls Lee Westwood "Liam." And he asks Henrik Stenson the same question so many times, I thought Stenson might come out of his golf spikes. The entire thing is an absolute work of art. Well done and cheers to everyone who participated.

Also, it reminds me of this old beauty from Colonial back in the day with Phil Mickelson.